Wednesday, May 13, 2009

TOP 100 Brands (update)

Tech companies, such as Google, Microsoft, IBM, Cisco and Dell, made up almost 30 per cent of the top 100 brands in the BrandZ ranking by Millward Brown Optimor. From the list, 14 brands are made up of telecommunications operator, mobile phone makers as well as telecommunications equipment manufacturers.

The brands are ranked by their dollar value. The combined value of the top 100 brands was$1.95 trillion.

Let me know if i missed out any main telecommunications players. Telco brands that didnt make it: Motorola, Samsung, LG, Sony Ericsson etc...

As for me, i am kinda surprised that Samsung didnt make it... afterall, it has made huge progress over the past few years, especially in the US.

Source of info: Millward Brown Optimor and Bloomberg.

update: have just corrected my spelling error. It's now Vodafone, not Vodaphone.
=========================================================== Brand Value (Bln)
Rank Company 2009 2008 Change %===========================================================
1 Google $100.039 $86.057 16%
2 Microsoft $76.249 $70.887 8%
3 Coca-Cola $67.625 $58.208 16%
4 IBM $66.622 $55.335 20%
5 McDonald’s $66.575 $49.499 34%
6 Apple $63.113 $55.206 14%
7 China Mobile $61.283 $57.225 7%
8 GE (General Electric) $59.793 $71.379 -16%
9 Vodafone $53.727 $36.962 45%=========================================================== Brand Value (Bln)
Rank Company 2009 2008 Change %===========================================================
10 Marlboro $49.460 $37.324 33%
11 Wal-Mart $41.083 $34.547 19%
12 ICBC $38.056 $28.004 36%
13 Nokia $35.163 $43.975 -20%
14 Toyota $29.907 $35.134 -15%
15 UPS $27.842 $30.492 -9%
16 BlackBerry $27.478 $13.734 100%
17 HP $26.745 $29.278 -9%
18 BMW $23.948 $28.015 -15%
19 SAP $23.615 $21.669 9%
20 Disney $23.110 $23.705 -3%
21 Tesco $22.938 $23.208 -1%
22 Gillette $22.919 $21.523 6%
23 Intel $22.851 $22.027 4%
24 China Construction Bank $22.811 $19.603 16%
25 Oracle $21.438 $22.904 -6%
26 Amazon $21.294 $11.511 85%=========================================================== Brand Value (Bln)
Rank Company 2009 2008 Change %===========================================================
27 Bank of China $21.192 $19.418 9%
28 AT&T $20.059 $12.030 67%
29 Louis Vuitton $19.395 $18.446 5%
30 HSBC $19.079 $18.479 3%
31 Pampers $18.945 n/a n/a
32 Nintendo $18.233 n/a n/a
33 Cisco $17.965 $24.101 -25%
34 Verizon Wireless $17.713 $19.202 -8%
35 Porsche $17.467 $21.718 -20%
36 Visa $16.353 n/a n/a
37 Wells Fargo $16.228 $24.739 -34%
38 Banco Santander $16.035 $14.549 10%
39 NTT DoCoMo $15.776 $15.048 5%
40 Mercedes $15.499 $18.044 -14%
41 Bank of America $15.480 $33.092 -53%
42 Dell $15.422 $15.288 1%
43 Accenture $15.076 $14.137 7%=========================================================== Brand Value (Bln)
Rank Company 2009 2008 Change %===========================================================
44 Pepsi $14.996 $15.404 -3%
45 L’Oreal $14.991 $16.459 -9%
46 American Express $14.963 $24.816 -40%
47 Carrefour $14.961 $15.057 -1%
48 Royal Bank of Canada $14.894 $18.995 -22%
49 Citi $14.608 $30.318 -52%
50 Honda $14.571 $16.649 -12%
51 Siemens $13.562 $14.665 -8%
52 Budweiser $13.292 $10.839 23%
53 Orange $13.242 $14.093 -6%
54 eBay $12.970 $11.200 16%
55 BBVA $12.549 $9.457 33%
56 Colgate $12.396 $10.576 17%
57 Target $12.254 $14.738 -17%
58 H&M $12.061 $11.182 8%
59 Nike $11.999 $12.499 -4%
60 Subway $10.997 $10.335 6%===========================================================
Brand Value (Bln)
Rank Company 2009 2008 Change %===========================================================
61 Toronto Dominion $10.991 n/a n/a
62 Telefonica Movistar $10.911 $8.117 34%
63 T-Mobile $10.864 $8.940 22%
64 Wrigley’s $10.841 n/a n/a
65 Auchan $10.586 $7.148 48%
66 Chase $10.582 $12.782 -17%
67 Nissan $10.206 $11.707 -13%
68 DHL $9.719 $8.150 19%
69 FedEx $9.491 $11.486 -17%
70 Home Depot $9.280 $15.378 -40%
71 MTS $9.189 $8.077 14%
72 Beeline $8.884 n/a n/a
73 Canon $8.779 $12.398 -29%
74 Aldi $8.638 $5.811 49%
75 Avon $8.631 $7.209 20%
76 Zara $8.609 $8.682 -1%
77 O2 $8.601 $6.309 36%=========================================================== Brand Value (Bln)
Rank Company 2009 2008 Change %===========================================================
78 Standard Chartered Bank $8.219 $6.855 20%
79 Red Bull $8.154 n/a n/a
80 China Merchants Bank $8.052 $3.000 168%
81 Yahoo! $7.927 $11.465 -31%
82 Hermes $7.862 $6.951 13%
83 J.P. Morgan $7.852 $9.762 -20%
84 Ariel $7.777 $8.437 -8%
85 Tide $7.512 $9.123 -18%
86 Gucci $7.468 $6.479 15%
87 MasterCard $7.427 $6.970 7%
88 Goldman Sachs $7.415 $11.944 -38%
89 Starbucks $7.260 $12.011 -40%
90 Barclays $6.992 $7.382 -5%
91 State Fram $6.922 $9.425 -27%
92 Morgan Stanley $6.765 $11.327 -40%
93 ING $6.743 $15.080 -55%
94 KFC $6.721 $6.100 10%=========================================================== Brand Value (Bln)
Rank Company 2009 2008 Change %===========================================================
95 Ikea $6.713 $8.507 -21%
96 Nivea $6.572 $5.294 24%
97 Esprit $6.571 $7.907 -17%
98 Bradesco $6.565 n/a n/a
99 TIM $6.409 $7.903 -19%
100 Lowe’s $6.394 n/a n/a===========================================================

2 Comments:

Kar Ann said...

Hi Thean,

Come across your blog today, nice one. Will follow it.

You mispelled the company I work for in the "Top 100 Brand" blog - it's Vodafone, not Vodaphone. It's a very common mistake.

Cheers,
Kar Ann

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