Thursday, March 19, 2009

DiGi launched mobile broadband services

THE DiGi mobile broadband launch was great, definitely one of the better launch i have attended.

If only they have a bigger room for the press conference, or have a way to allow all the media to see the powerpoint presentation, then it would be perfect.

Anyway, the company's mobile broadband package comes in three price plans:

1. RM58 a month: You will be using a 3.6Mbps modem (like most HSPA modems), unlike other telcos which offer speed on best effort basis, the company promised that those who signed up to this plan will get approx 700kbps type of speed, which i feel is a very good speed if its true. Quota: 3Gb. If exceed 3Gb, 15 sen will be charged for every 10Mb. Broadband bill will be capped at RM138. This means, you can "exceed" your quota all you want, and still dont have to pay RM500 in mobile broadband bills.

2. RM108 a month: Same modem as above. Average speed is about 700kbps (just like above). The only difference is the quota, which is at 10Gb. The RM138 cap also applies.

3. RM188 a month: You will be using a 7.2 Mbps modem. Average speed: 2Mbps!! Quota: 20Gb. If exceed quota, no additional costs. But, user may experiencce slower speed.

As we can see, DiGi is clearly competing with Celcom and Maxis on different grounds. Rivals may react by offering more quotas in future, or commit itself into stuff like "average speed" instead of the usual "best effort".

Its chief executive officer Johan Dennelind said it aims to capture 1/3 of the broadband market share. A tall order, but not an impossible task though.

With penetration rate of barely 25 per cent, anything can happen. The key now is to deliver a broadband experience that is above customers' expectations.

Intend to try out the services soon, hopefully the coverage and speed are as good as it promised.

3 Comments:

Xeon said...

then what is 14.4Mbps HSPA???

do u have DiGi Broadband speedtest result???

k0k5k0k said...

HI!
Have you come across with the issue of Corporate Social Responsibility in telecommunication industry?
if yes, can you share some opinion and information with us?
Thanks a lot!!

Best regards,
elaine

ballack said...

1. RM58 a month: You will be using a 3.6Mbps modem (like most HSPA modems), unlike other telcos which offer speed on best effort basis, the company promised that those who signed up to this plan will get approx 700kbps type of speed, which i feel is a very good speed if its true.. Yo bro, Digi is still providing service on a best effort service. They will be fine for now when there arent many customers, but they will face teh same music when customers comes clogging. The only theoretical reason why their network wont be clogged is because the package is also based on download amount

http://www.agitconsulting.co.uk

 

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