Wednesday, December 3, 2008

Malaysian mobile operators competiting on foreign workers market

Yesterday, Celcom launched its "Celcom Prabayar Sukses", a prepaid plan that is specially made for the Indonesian foreign worker segment.

Sukses customers can call XL subscribers for as low as 35 sen. More than 50 per cent cheaper than what Hotlink and DiGi are offering.

Its CEO Datuk Seri Shazalli Ramly believes the new plan is the answer to overtake DiGi.Com, which he believes is the current market leader in terms of IDD market. Celcom is currently in third place, behind Maxis and DiGi.

Here's for comparison:

Sukses
35 sen a minute to 5 favorite XL users.
45 sen a minute to other XL users
38 sen a minute to fixed line in Indonesia
48 sen a minute to other mobile phone users in Indonesia (9pm to 9am, off peak)
58 sen a minute to other mobile phone users in Indonesia (9am to 9pm, peak)

Hotlink and DiGi
71 sen a minute to mobile phone users in Indonesia
39 sen a minute to fixed line users in Indonesia

TM's iTalk
45 sen a minute to either fixed or mobile lines in Indonesia
55 sen a minute to both fixed and mobile if customers chose mobile call back service

Clearly, Sukses rates are significantly more attractive than Hotlink and DiGi's -- users can save at least 18 per cent if they call to any mobile phone users in Indonesia. Marginal savings when users call fixed line numbers .. (who calls fixed line numbers these days anyway? ;-))

At the same time, its pricing does not really impose a threat on sister company TM's iTalk IDD cards.

It will be interesting to see how DiGi and Maxis Hotlink react to this....

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